Characteristics of marketing analytics Marketing analytics, a rapidly expanding area, is essential for firms to comprehend and enhance their marketing tactics. Marketing analytics is a tool that analyses data on consumer behavior, sales, and website traffic to produce insights that may be utilized to promote growth and enhance the efficacy of marketing initiatives. Marketing analytics has become an indispensable tool for companies of all sizes in recent years due to the development of digital marketing platforms. In this article, we'll look at some of the important aspects of marketing analytics and how they may be used to provide businesses an advantage over the competition. Quantitative Attention Data-driven marketing analytics is a field that significantly depends on quantitative data analysis. In order to understand consumer behaviour, tastes, and trends, marketing analysts must analyse and evaluate vast amounts of data using statistical methodologies. Many sources, including ...
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